The San Francisco Giants switched their concessionaire to Aramark’s sports division for the 2024 season, ending a partnership with Bon Appetit Management Company that dated back to when Oracle Park opened in 2000.
The New Brand
Aramark operates under the bespoke brand Diamond 58 at the ballpark, an homage to the year the Giants moved to San Francisco. The company took over full-ballpark concession operations from Bon Appetit, which had been the exclusive provider since 2017.
Reasons for the Change
According to Sports Business Journal, cost increases were a factor on both the food and labor side. The 2021 threat of a strike by Oracle Park concession workers led to higher wages and improved health care coverage. The Giants opened bidding around the turn of the year with an unusually short timeline.
Worker Considerations
UNITE HERE Local 2 represents over 600 workers at Oracle Park who staff concession stands, clubs, and suites. Despite a successorship agreement requiring Aramark to honor the existing collective bargaining agreement, workers experienced delays in contract acknowledgment during the transition.
What to Expect
Fans have reported mixed reactions to the change. Some noted differences in food quality, while others praised new menu additions like the crab sandwich and waffle sundae. Workers should expect continued opportunities at Oracle Park under the Aramark/Diamond 58 brand.